The Media-Ready Framework™

The foundations behind credible visibility

A personal PR framework shaped by years of real-world experience working with founders, experts and creatives, designed to help you articulate what you do, what you stand for, and how you show up before PR begins.

This is the groundwork most people skip.

Visibility doesn’t start with pitching.

Journalists, editors and podcast producers don’t have time to figure you out.

If your positioning, messaging and story aren’t clear, opportunities pass you by not because you’re not credible, but because you’re not immediately understood.

Most people don’t struggle with confidence. They struggle with clarity.

When the foundations are right:

You can explain what you do in one sentence
Your bios, profiles, headhots and introductions align
Your story feels intentional, not messy
You’re ready to engage in PR, whether you DIY or work with support

Clarity makes everything else easier.

This framework is shaped by years of hands-on experience inside MODA PR, working with founders, experts and creatives preparing for visibility.

It’s not about tactics, angles or pitching.

It’s about clarity, coherence and credibility before publicity begins.

Delivered as a self-led digital resource designed to help you put the right foundations in place.

Positioning
A clear, simple way to articulate what you do, who it’s for, and why it matters.

Personal story
Your background, turning point, and present have shaped a narrative that makes sense to others.

Content Pillars
The themes you consistently speak about, so your brand feels aligned wherever you show up.

Media-readiness
From bios to headshots, the foundations and assets that need to exist before PR or visibility begins.

Publicity doesn't work without foundations.

Journalists, editors and producers don’t have time to figure you out.

If your positioning, messaging, story and visual assets aren’t clear or aligned, opportunities pass you by not because you’re not credible, but because you’re not immediately understood.

Before any PR or visibility begins, certain foundations need to be in place.

When the foundations are right, you can explain what you do in one sentence, bios, profiles and introductions align, and the story feels intentional, not messy

This is for you if:

You feel almost ready, but not quite
You need to describe what you do clearly and succinctly
Your bios, profiles and introductions don’t quite match
You want to prepare properly before investing in PR

This isn’t:

a pitching guide
a PR strategy programme
a shortcut to press

It’s the step that comes before all of that.

You can work through it:

as a standalone foundations exercise, to clarify your positioning and story
before investing in PR support, so any future work is focused and effective
alongside visibility efforts, revisiting sections as your profile and goals evolve